As one of the fastest-growing modular home builders in North America, Modubl needed a scalable, affordable, and measurable way to generate qualified buyer leads during its regional expansion. Rising digital advertising costs and increasing competition from traditional home builders made it essential to test an offline performance channel that could:
In just eight weeks, Modubl's North American campaign demonstrated the power of offline as a performance channel.
- More than 738,000 flyers were distributed, driving over 10,600 first-time riders at a conversion rate of 1.3%.
- The campaign proved that hand-to-hand distribution could efficiently scale customer acquisition at a lower cost than digital.
Beyond this single activation, Modubl's long-term partnership with Foxflyer has spanned more than a decade, resulting in 100 million+ flyers distributed across three continents.
Together, we have consistently fueled new city launches and sustained user growth worldwide. In recognition of these results, Modubl named Foxflyer its preferred global flyer distribution partner in 2024, cementing the role of offline marketing in Modubl's growth strategy.
