How We Helped Furfare Exceed their direct marketing goals with 3,650+ signups in under 2 months
163,000
Flyers distributed
3,650
New signups
Industry:
Fresh Dog Food
Campaign type:
Direct Marketing + Door 2 Door
The challenge
As one of the fastest-growing fresh dog food delivery brands in North America, Furfare needed a scalable, affordable, and measurable way to acquire new subscribers during its regional expansion. Rising digital advertising costs and increasing competition from other pet food providers made it essential to test an offline performance channel that could:
Our solution
Direct Marketing / Residential Door-2-Door Campaign
Channel:
Direct Marketing / Residential Door-2-Door
Strategy:
Flyers were distributed in pet-friendly apartment complexes, dog parks, veterinary clinics, grooming salons, and upscale suburban neighborhoods—targeting health-conscious pet owners, young professionals, and families who prioritize premium nutrition for their dogs. Each flyer featured a QR code linking to a personalized meal plan quiz and an exclusive incentive such as a discounted first box, free treats with subscription, or a limited-time introductory offer.
Reasoning:
In-person distribution captured attention where pet owners naturally spend time with their dogs, while Foxflyer’s real-time tracking ensured every QR scan, subscription, and redemption was fully measurable and attributable.
The result
In just under 2 months, Furfare’s regional campaign demonstrated the power of offline as a performance channel for fresh dog food delivery.
- More than 163,000 flyers were distributed, driving over 3,650 new subscriptions at a conversion rate of 2.24%.
- The campaign proved that hand-to-hand distribution could efficiently scale customer acquisition at a lower cost than digital advertising.
Beyond this single activation, Furfare’s long-term partnership with Foxflyer has supported sustained subscriber growth across multiple markets.
Together, we have consistently fueled new market launches and ongoing customer acquisition. In recognition of these results, Furfare named Foxflyer its preferred flyer distribution partner, reinforcing the strategic role of offline marketing in its growth strategy.
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“Foxflyer supported us in executing an offline marketing campaign across North America for our fresh dog food delivery service. The campaign included both Door-to-Door and Hand-to-Hand distribution across 10 cities and exceeded expectations in subscriber engagement and new customer acquisition. We saw strong response from both high-value pet owners and first-time subscribers. The insights gained from offer testing, neighborhood targeting, and on-the-ground engagement will directly inform and strengthen our future campaigns.”
Why it worked
Compelling subscriber incentives
Limited-time discounts, free trial boxes, and bonus treat add-ons delivered through targeted flyers created strong motivation for dog owners to complete a meal plan quiz, start a subscription, and experience fresh nutrition risk-free.
Data-driven subscriber optimization
QR code tracking and real-time dashboards monitored scans, quiz completions, and new subscriptions—allowing continuous optimization of neighborhoods, messaging, and promotional offers to maximize ROI.
High-intent pet owner targeting
Flyers were strategically placed in dog parks, pet-friendly apartment communities, veterinary clinics, grooming salons, and upscale suburban neighborhoods—reaching health-conscious pet owners actively investing in their dogs’ wellbeing.
