As a fast-growing junk removal provider, JunkDoor needed a scalable, affordable, and measurable way to generate high-intent bookings across key service areas. Rising digital ad costs and heavy competition from local hauling services made it essential to test an offline performance channel that could:
- Drive consistent inbound booking requests during peak demand windows
- Convert homeowners and property managers with localized, time-sensitive offers
- Complement digital campaigns with trackable, ROI-positive offline activations
To achieve this, JunkDoor partnered with Foxflyer to run a targeted hand-to-hand flyering campaign designed to deliver measurable lead and booking growth.
In just eight weeks, JunkDoor’s campaign demonstrated the power of offline as a performance channel for home services.
- 48,000 flyers were distributed, generating 576 booked jobs at a conversion rate of 1.2%.
- The campaign validated that hand-to-hand distribution could efficiently drive high-intent bookings at a lower cost than many digital channels—while improving lead quality through offer and location testing.
Beyond this single activation, the campaign produced repeatable insights around neighborhood response rates, message positioning, and incentive performance—creating a scalable playbook for expanding into additional zones and seasonal demand spikes.
